Issue #10 - Can’t Find the Right Picture? Make One.
Can't Find the Right Picture? Make One.
Here's something that happened to me a few weeks ago. I needed a picture for the AI Unlocked homepage — something warm, something that looked like you, not a stiff stock photo of a 30-year-old in a blazer pretending to be excited about a laptop. I looked through three different stock photo sites. Nothing fit. Everything was either too corporate, too staged, or clearly not anyone over 55.
So instead of settling, I made the picture myself — with Adobe Firefly, an AI tool that turns a written description into an image. I typed out what I wanted, in plain English, and a minute later I had a handful of options to choose from. The photo on our homepage right now? That's one of them.
No design software. No photography. No hiring anyone. Just describing what I wanted, the way you'd describe it to a friend.
Finding a Photo vs. Making One
| The Old Way — Searching | The New Way — Making |
|---|---|
| You dig through stock sites hoping something fits. | You describe exactly what you want. |
| You settle for “close enough.” | You get several options built to your description. |
| Someone else's photo, someone else's people. | An image made for this exact moment. |
| Best for: real photos of real, specific things. | Best for: illustrations, concepts, cards, flyers, and photos that don't exist yet. |
- Go to firefly.adobe.com and sign in with a free Adobe account (or Google account — it'll let you use that instead). No credit card, no download.
- You'll land on a big text box. That's it — that's the whole interface. Type a description of the picture you want.
- Click Generate. Firefly hands you four options in about ten seconds. Don't love any of them? Tweak your description and try again — it's free to keep trying.
That's close to the actual prompt I used for our homepage image. Swap in your own scene — a birthday gathering, a card for a friend, a header for a presentation — and see what comes back.
Why This One and Not Just Any AI Image Tool
There are a lot of AI image generators out there, and most of them have a real problem: nobody can tell you for certain what they were trained on, which means nobody can tell you for certain you're free to use what they make. Adobe built Firefly on licensed content — Adobe Stock photos and public domain material — specifically so the images it makes are safe to use for a newsletter, a flyer, or a nonprofit website without a legal asterisk hanging over it. That's the whole reason I trust it for AI Unlocked.
Adobe Firefly
The tool behind our homepage photo. A free, browser-based way to turn a written description into an image — no design skill required. We've added it to our Tools page if you want to give it a try.
See the Tools Page →This week's companion guide breaks down exactly how to write a Firefly prompt that gets you a usable image on the first or second try — plus real examples for cards, flyers, and presentations, and what to watch out for.
Read the Guide →Gary
Founder, AI Unlocked